O KNOW|Nike launches the latest jersey “NBA Connected Jersey”, NBA joint name Air Force 1

it’s here,

NBA joint name Air Force 1

In conjunction with the beginning of the new Nike x NBA collaboration, Nike Air Force 1 Low also brought an NBA “Co-branded” series while the NBA season jersey was officially released. This Nike Air Force 1 Low “Statement Game” series has 8 different colors, from black and white, white to water green, yellow and black! In addition to the AF-1 embroidery, you can also see the NBA Logo, and the shoelaces are exceptionally special, with NIKE lettering. The series will be officially released on October 12 and will be priced at $100.

Nike launches the latest jersey “NBA Connected Jersey”

Nike officially unveiled the new look of “Nike cheap NBA jerseys” yesterday, and introduced the chip technology combined with the mobile app “NikeConnect” to understand the latest developments of the team through sensors and greatly enhance the interaction between fans and teams. Sex. In the press conference, Nike invited the official players of 30 teams, including well-known players such as Kevin Durant, Blake Griffin and Kemba Walker. With the appearance of Nike’s new jersey, it also means that the cooperation of some team sponsors has officially started, including well-known big factories such as Western Union, Disney and Harley Davidson.

Sold 36 million pairs of socks a year to replace the giant Adidas as the designated supplier of the NBA

Stance, a brand that sells socks, has been founded for 6 years and has an annual income of 1 billion. Since its establishment in 2009, it has grown more than 100% in five consecutive years. It has also won a lot of fans from Wade, Kobe, Harden and so on. In 2015, the sports giant Adidas was replaced by the designated ball socks supplier of the NBA! How did the brand that broke the cows do it?

Look down at your socks, or black and white gray? Socks have been ignored for too long, the American brand Stance, who took the “Ya-Yi” route, wants to change the world of monotonous and uninteresting socks.

Stance was founded in 2009 and is headquartered in California. In appearance, Stance changed the single color of black and white ash, and the color was colorful. The price per pair ranges from $8 to $20, and the limited price is higher. The team also developed a new 360-degree printing process that allows the color to penetrate deep into the fiber and the pattern does not deform after wearing the socks.

In terms of comfort, socks, raw materials, fit, elasticity, and sweat absorption, Stance has set up an innovative laboratory for research. At the beginning, the team bought 2000 pairs of socks for try-on, sometimes try a few pairs a day to find the most suitable raw materials. For the different requirements of different sports for the characteristics of socks, the laboratory also made a detailed analysis.

Taylor Shupe, Stance’s chief product store, said in an interview, “Socks are closely related to mobility and comfort. A pair of uncomfortable socks can even dramatically affect the overall performance of athletes.”

Stance signed Harden last year

Stance’s first celebrity spokesperson is NBA star Wade, Stance has launched the “cheap NBA jerseys” series of socks, the signature action of the retired NBA superstar printed on the socks. This year also launched Kobe limited edition socks. American singer Rihanna was announced as the creative director of Stance in July 2015 and designed three limited edition socks.

In 2015, Stance replaced Adidas as the NBA’s designated shoe manufacturer and was allowed to print the logo on the socks; Stance also replaced For Bare Feet as the socks supplier for the baseball league.

In terms of channels, Stance and Nordstrom cooperated with well-known traditional retailers and continued to open retail stores. At the same time, we cooperated with textile brands to launch joint socks products. Compared with offline channels, only a small part of Stance’s socks are through e-commerce channels. Sold out. In 2015, Stance has sold 36 million pairs of socks and sold them to more than 40 countries around the world.

The global socks market is around $5.6 billion. The world-renowned socks brand is also the European sock manufacturer Falke; the Italian sock brand Pantherella, which is famous for its women’s socks, the Italian brand Gallo, famous for its bright colored strips; the famous “Corki Socks” Corgi Socks; The $400 British brand Moxon Huddersfield and more.

On the team side, CEO Jeff Kearl served as a director of the well-known American headset brand Skullcandy; President John Wison was the president of the American sports brand Reef and the sales director of the travel sports brand Oakley, and now serves as the United States Surf Industry Manufacturers Association (SIMA). Vice President; Marketing Director Ryan Kingman served as General Manager of the global Skateboard Company Element; Creative Director Aaron Hennings spent 10 years at Australia’s ultimate surfing and leisure brand Billabong; product manager Taylor Shupe was the founder of the textile company Blacksmith.

According to CrunchBase, Stance received $30 million in Series D financing in April 2016, with a cumulative financing of $116 million.

From the cottage to love! Check out the most beautiful ball socks in Stance X NBA in NBA in recent years.

I am very happy that the new season of the NBA has arrived, and I also pray for the injuries of Gordon Hayward and Jeremy Lin. In addition to the high-level basketball performance of NBA players, the equipment of NBA players is also a new element of concern for fans, because it is these best basketball equipment in the world that makes these geniuses perform more freely. Today, we will look at Some special equipment – the NBA’s stance socks.

Stance x cheap NBA jerseys

Ten years ago, there were a lot of cottage brands with some NBA socks. Stance was naturally not easy to get rid of, and there were some NBA elements in the socks. But these are unacceptable to the NBA. After the unremitting persistence, Stance’s comfort. Opened the inner desire of NBA players. Finally, in 2015, Stance and the NBA reached a cooperation agreement.

Stance x NBA“Kobe Day”

On March 8, 2016, the team that wore this ball socks led the Lakers to defeat the NBA champion Golden State Warriors. After the game, Kobe said that these socks gave them the strength to defeat the Warriors. For Stance, designing Kobe’s socks is a happy and worrying thing. It’s a chance to change, or it may be a chance to screw up, but the NBA accepted Stance through this ball. This stocking has Kobe’s head, Kobe’s jersey number, Kobe’s Q version of the comics, and of course, Chinese characters.

Stance x NBA “BHM Month”

This sneaker is topped by LeBron James and is dedicated to fans in the black history commemorating Martin Luther King. It is perfect with LeBron James’ Nike LeBrown 13 sneakers. This is James’ first time. Stance’s sneakers are used directly in the NBA, because before LeBron’s socks were exclusively custom-made with Stance.

Stance x NBA “Tim Duncan Day”

I don’t know if Duncan’s low-key style has made the Spurs, or Popovich’s serious coaching style has created Duncan’s character. The 19-year-old Tim Duncan, who has spent the Spurs, has consistently maintained a stable performance. The sneakers were designed by team coach Popovich. The simple crossbar and the 21st embroidery on the socks are the best tribute to Duncan. The socks were used by the Spurs team on December 18, 2016.

Pre-match habits of the players: Terry’s socks & Reddick’s beets

Jason Terry has played in the NBA for 19 seasons, followed the Dallas Lone Ranger for an NBA championship, the best sixth man in the 2008-09 season, and his career three-pointer in fifth place in NBA history. Bit. In addition to these honors, he is also famous for being a quirk, that is, the night before every game, he is wearing the opponent’s game ball pants.

At the beginning, Terry used to wear the ball pants he wore during his game before college. He thought that doing so would bring him a victory. The friends around me felt that Terry’s habits were very wonderful. Later, Terry won the national championship and successfully entered the NBA. After Terry was even more exaggerated, he entered the NBA and he was familiar with the equipment managers of the teams. To get the ball pants worn by the opponents, Terry would wear these pants the night before the game. Gary Payton and John Stockton’s game equipment has a collection of Terry. “Some are very tight to wear, but overall it is very comfortable,” Terry recalls.

In addition to the ball pants, Terry believes that the hair band and high tube cheap nba jerseys also have the magic to win. Terry said seriously: “Without these equipment, I can’t find the game.” 129 college games and 1466 NBA games. Terry rarely takes these accessories he likes. In a college game, Terry’s Arizona Wildcats equipment manager forgot to bring Terry’s high-top socks, and he didn’t score a point in that game. After coming to the NBA, a coach of the Atlanta Hawks had asked Terry to take off the hair band. After Terry had no choice but to agree, the game was not worth a night. If he is forced to wear a hair band, Terry himself is not sure that his career path will be the same.

The daily routines of NBA players are generally very regular. A whole season of training programs and even rest, warm-up and other trivial matters before each game will maintain a high degree of regularity. Most of these practices have their own reasons behind them, but there are also such things as Terry’s hair band, which may be the psychological effect that makes it easier for players to find the state.

In 2016, the New York Times named JJ Redick of the Philadelphia 76ers “the most meticulous player in the NBA”. In the offseason, Redick strictly trained six days a week, and 342 shots on Sunday. The number 342 is based on Ray. The exact result of Dick’s possible number of shots at various positions on the field. In order to make his status better than other players, Redick is willing to develop all beneficial habits, such as eating excessive beets. This habit was developed after he joined the Los Angeles Clippers in 2013. On the match day, Redick stopped from his home in Manhattan Beach to the Staples Center and went to the parking lot. The whole food supermarket buys a box of beets, beet salad or beet juice. Redick is one of the league’s best three-point shooters, and eating beets has always been his habit.

At the training base of the Philadelphia 76ers, Redick will remind the team chefs to add more beets to their salads each time they finish shooting. The 34-year-old defender deeply understands the benefits of sugar beet to his body, helps the body recover, promotes blood circulation, and he also admits that sugar beets are not delicious: “Five years ago, I went to the restaurant to order a beet salad. Pour the balsamic vinegar and add some goat cheese. It won’t be eaten now, and the taste is really not good.”

Ottawa’s registered psychotherapist Anna Abraham explains why players insist on some strange habits, like Terry’s equipment and Redick’s beets: “There are many factors in the sports game that players can’t control, weather, referees, coaches, opponents. And the fans and so on, so try to control what can be controlled can greatly reduce the player’s unnecessary anxiety and better find the best state of the body.”

Milwaukee Bucks guard Malcolm Brogden, who took the same position on the same bus every day during his rookie season. At the beginning of the game, he will also ensure that he is sitting in the same position on the bench every day. Later, these things became habits, Brogden said: “I gradually feel that I am controlled by habits, I need to be able to control my habits.”

In addition to the physical level, players will have a comfortable circle on the spiritual level, and they will have their own way of relaxation. For example, Clay Thompson of the Golden State Warriors will relax by reading the newspaper, and the Walker’s Victor Oradipo has the habit of writing a diary. Brogden, who has played in the NBA for three seasons, is gradually simplifying his pre-match practice. Now he will enter the quiet corner of the locker room before each game and quickly enter the game through the mobile meditation APP. “I want to keep myself calm, my teammates know what I am doing, so I won’t bother me.” Brogden said, “I won’t think about the game, just meditating.”

Of course, there are exceptions to this habit. If someone puts J.Cole’s song in the locker room, he will pick it up. Like Terry and Redick, this is Broggden’s pre-match preparation to help him find the state of the game. Brogden said: “People should live in the present, not in the past or in the future. The past is confusing, The future is anxious, so enjoy the moment. Life may be struggling, as long as it is not struggling most of the time, then your life is good.”

In addition to cultivating some good habits, it is also important to change some habits. The Philadelphia 76ers’ TJ-McConnell also had some small crickets before the game. The seniors began to drink a cup of coffee before each game. After entering the NBA, the diet was always chicken, buckwheat and a bottle of nutrients. For the first season of the Philadelphia 76ers, McConnell will also call his wife after the pre-match video training, which will allow him to relax and focus on the game. In the middle of the season, his wife went to a different time zone, and this habit ended. But this did not affect McCorne’s self-righteous state, and since then, he gradually began to give up some unimportant habits. Psychotherapist Anna Abraham said: “The players need to maintain an open mind and accept some of the bad things in life. It takes time to find the right habits. Do you know if these habits really help you? Can you let yourself be physically and mentally? Really relax? If the answer is no, you should change these habits immediately.”

After ending his professional basketball career, Terry has been trying to change the habit of basketball equipment. It doesn’t matter when you explain it. As soon as you return to the basketball court, Terry’s sportswear or slacks will still wear high-heeled socks. It is difficult for Terry to get rid of these habits: “I know this is stupid. But there is a feeling of streaking without wearing socks. I am worried that I will not be able to find a job when I change these habits.”

Whether it is 40 minutes per game, LeBron James, who leads the team to win, or Udunis Haslem, who rarely plays in the post career, has their own pre-match preparation habits. Psychotherapist Anna Abraham said: “These players will be more effective if they discover the benefits these habits bring to them. After discovering the intrinsic value of one thing, players will enjoy the process of doing it.”

JJ Redick said that many of his pre-match preparations came from fear: “I can’t guarantee that I will have a good performance when I play. Pre-match preparation is more like a way of life than a routine before the game. A self-consoling lifestyle. Changing these habits creates a sense of fear that you can’t find a game.”

The habit of preparing for the game before and after a game is difficult to see, and summing up the performance of a season will be more effective. When Ray Allen played, he had a pre-match preparation habit, lying down in the middle of the free-throw line, imagining the scene of the game, then immediately getting up and retreating to the corner, quickly feeling that he was not out of bounds without stepping on the line. Shoot a corner of the corner three points. That’s right, it was the crucial moment in the sixth game of the 2013 NBA Finals. Ray Allen scored the three-pointer in exactly the same way, dragging the game to overtime, and the Miami Heat won this. The game, and won the NBA championship with a bang.

Throughout Terry’s career, his habits have made him often appear on the stage of the playoffs. Jason Terry said: “Now I want to get out of everyday chores, find someone to help with the needs of my friends and relatives, close social media, get together with old teammates, eat and talk, and, of course, wear It’s even better to wear a high-necked socks with a hair band.”

Selling 1 billion NBA players in a year with socks

Black, white, gray, blue, brown, red, are your socks mostly for these six monochrome systems, and there are woods that feel monotonous? Do you want to change it? It’s time to break the rules! Post-70s Prime Minister Justin Trudeau is a master who likes to wear colored socks for diplomacy. Fashion is full of personality. Today, I said something more greasy – STANCE and the cheap nba jerseys.

Socks brand from California, USA STANCE was founded in 2009, the American tide socks brand, the NBA officially designated socks brand, and signed “Flash” Wade and “bearded” Harden as spokesperson. The bold combination of innovative design, color and pattern makes STANCE synonymous with the trend of socks and even accessories.

Made from combed cotton, it absorbs sweat and is not easy to pilling.

Rear heel Y-shaped three-dimensional cut, stable overall line design

Three-dimensional heel patented design reduces the sense of restraint

Mesh venting structure, perspiration, deodorant

Patented seamless toe space for more flexibility in the toes

Automatically adjust the beam for more comfort

Inside embroidered LOGO, low-key personality

Foot elastic arch support, stable fit to the soles of the feet

Thick stockings and toes increase wear resistance

This NBA socks changed the color world, and Rihanna was the creative director.

Looking down at your socks, or black and white? The socks have been ignored for too long, and the American brand Stance, who is on the “Ya-Yi” route, wants to change the world of monotonous and uninteresting socks.

Stance was founded in 2009 and is headquartered in California. In appearance, Stance changed the single color of black and white ash, and the color was colorful. The price per pair ranges from $8 to $20, and the limited price is higher. The team also developed a new 360-degree printing process that allows the color to penetrate deep into the fiber and the pattern does not deform after wearing the socks.

In terms of comfort, socks, raw materials, fit, elasticity, and sweat absorption, Stance has set up an innovative laboratory for research. At the beginning, the team bought 2000 pairs of socks for try-on, sometimes try a few pairs a day to find the most suitable raw materials. For the different requirements of different sports for the characteristics of socks, the laboratory also made a detailed analysis.

Taylor Shupe, Stance’s chief product store, said in an interview, “Socks are closely related to mobility and comfort. A pair of uncomfortable socks can even dramatically affect the overall performance of athletes.”

Stance’s first celebrity spokesperson is NBA star Wade, Stance has launched the “NBA Legends” series of socks, the signature action of the retired NBA superstar printed on the socks. This year also launched Kobe limited edition socks. American singer Rihanna was announced as the creative director of Stance in July 2015 and designed three limited edition socks.

In 2015, Stance replaced Adidas as the NBA’s designated shoe manufacturer and was allowed to print the logo on the socks; Stance also replaced For Bare Feet as the cheap NBA jerseys supplier for the baseball league.

In terms of channels, Stance and Nordstrom cooperated with well-known traditional retailers and continued to open retail stores. At the same time, we cooperated with textile brands to launch joint socks products. Compared with offline channels, only a small part of Stance’s socks are through e-commerce channels. Sold out. In 2015, Stance has sold 36 million pairs of socks and sold them to more than 40 countries around the world.

The global socks market is around $5.6 billion. The world-renowned socks brand is also the European sock manufacturer Falke; the Italian sock brand Pantherella, which is famous for its women’s socks, the Italian brand Gallo, famous for its bright colored strips; the famous “Corki Socks” Corgi Socks; The $400 British brand Moxon Huddersfield and more.

On the team side, CEO Jeff Kearl served as a director of the well-known American headset brand Skullcandy; President John Wison was the president of the American sports brand Reef and the sales director of the travel sports brand Oakley, and now serves as the United States Surf Industry Manufacturers Association (SIMA). Vice President; Marketing Director Ryan Kingman served as General Manager of the global Skateboard Company Element; Creative Director Aaron Hennings spent 10 years at Australia’s ultimate surfing and leisure brand Billabong; product manager Taylor Shupe was the founder of the textile company Blacksmith.

According to CrunchBase, Stance received $30 million in Series D financing in April 2016, with a cumulative financing of $116 million.